Marketing

Smart video marketers now use big data to beat the competition

25th Apr `17, 02:05 PM in Marketing

It’s always special in the business world when two massive solutions collide. Huge brands are getting excited because…

Philip Piletic
Philip Piletic Contributor
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It’s always special in the business world when two massive solutions collide. Huge brands are getting excited because they know video marketing and big data go so well together. It’s no surprise videos are becoming a lot more mainstream since big data has begun to take over the world, but do you see the opportunities your competitors are missing? Let’s look at a few ways you should be using them and you will be able to reap all the rewards.

Big-data-marketing

Navigate around Ad Blocking Software

If you’re a big brand you’ll want to spend money on ads. Even if it’s not to make money directly, you’ll want to get your name out there so it’s always top of mind. What will you do if you’ve targeted a few websites to advertise on and you know lots of the readers won’t see your ads?

Rewind back a few years and you’ll remember ad blocker software was sitting at the top of the Apple App Store, so it’s obvious people have grown tired of seeing ads. Use big data to target the sites you want to advertise on and video marketing will make sure your ads beat the software.

Using Videos on Multiple Platform

Facebook has always been the biggest platform where you could market your videos using a ton of big data, but those days are coming to an end. This is because other social media sites are slowly catching up to them even if you don’t count the big one they already own. Big data isn’t just for Facebook marketers anymore.

It could also be in your favor to test out your videos on some of the other platforms because the ROI might be a lot higher. We’ve recently seen big brands pulling out of YouTube en masse, so it would be interesting to see how it affects your cost per click before they’re all enticed back.

Going after Low Hanging Fruit

There are dozens of reasons why your company would want to go after low hanging fruit. Look around and you’ll see people giving talks on it at big conferences, but it’s still geared mostly towards search engine optimization. There is tons of space left for you to drive an enormous amount of traffic to your site using videos.

It helps when the biggest search engine in the world owns YouTube. Have you noticed there are a lot more YouTube videos in the Google rankings these days? Even if you only receive traffic from the specific websites you publish videos on it’s still going to be highly targeted and not too difficult to acquire.

The Power of Retargeting

Everyone knows the power of retargeting and it’s the first thing anyone should use when they’re running ads. After all, why would you not target those who have already shown an interest in your product? If you thought normal retargeting was effective you’re going to love videos.

At the most basic level they’ve performed tests where they added videos into banner ads. Those ads with the videos have nine times as many clicks versus the plain text ads. It’s still early days when it comes to videos and retargeting, but that should be a sign it’s something you should capitalize on.

Streaming Services Are Groundbreaking

Music streaming services took years before they started using big data to their advantage, but it’s fair to say video streaming services won’t make the same mistake. You can guarantee free services will stick around because a large percentage of the population would rather watch ads than spend money.

You aren’t limited to the details customers supply when they sign up. Video ads will be targeted based on the things they watch and other metrics you couldn’t even imagine. If you want to market video content you have to tap into the power of streaming services while it’s still relatively cheap.

The Trick Is To Be First

You don’t have to be the first marketer in the world to do something, but you do want to beat your competition to the punch. Everything is cheaper and you’ll make a lot more money when there are less companies fighting for their slice of the pie. If you use the tactics we’ve talked about today you’ll beat those who are completely ignoring big data in their video marketing efforts.

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