Retailers struggle to deliver omnichannel experiences due to poor customer data

28th Jun `16 18:54 PM in Retail / eCom . 0 Comment

In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver…

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