Vijaya Kumar Ivaturi (known as IVK) is the co-founder and CTO of Crayon Data, a big data & AI product company at Singapore with...
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Digital Personalization
Every day, millions of Americans make decisions supported by artificial intelligence (AI). From what route someone should take to get from A-to-B, which playlists...
The digital shopping experience has changed dramatically over the past few years thanks to the adoption of digital assistants known as chatbots. Though customers...
Big data is a top trending buzzword. But, unlike overused buzzwords such as ‘omnichannel marketing’ or ‘growth hacking’, big data is very underhyped. According...
Buyer personas are often undervalued in the marketing world — especially when it comes to smaller businesses. In actuality, buyer personas are integral to...
When California-based marketing software company, Marketo, conducted a survey in US, UK, France, Germany, and Australia in 2015, the results placed beyond any doubt...
The world has become increasingly saturated with millions of options available to consumers. So, it has become extremely important for enterprises to limit the...
Big data is a strong currency in today’s climate in Canada, with companies and brands desperate to utilize it to streamline their own operations...
I recently interviewed Nitin Chugh, Country Head – Digital Banking at HDFC Bank Limited, and we discussed some hot topics in banking industry today:...
Gazing into the customer’s mind has never been more accessible, and retail companies are taking notice of this and acting up. Big Data is...
