Data Analytics - Predicting the future for success in fashion industry Posted on Feb 3, 2017Nov 17, 2018 Author Frida Cooper The fashion industry sets styles and trends in apparels and accessories. It is a huge industry that is dynamic and is intrinsically subject to... Read More
How do TV marketers use data to target individual households for their ads? Posted on Jun 1, 2015Oct 22, 2018 Author Nick Knise User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item... Read More
Oscar predictions: Comparing three mathematical models Posted on Feb 26, 2015 Author Guest Ben Zauzmer, a Harvard statistics whiz who has a 75 per cent success rate in predicting the winners of Oscar Awards every year, has... Read More
Big data meets mobile - Simpler choices on smaller screens Posted on Jan 8, 2015Dec 25, 2018 Author Suresh Shankar As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices. In the age of more,... Read More
Can Big Data save newspapers from extinction? Posted on Jun 23, 2014Nov 6, 2018 Author Guest For four years I had the job growing up that a lot of young men had—I was a “paperboy” for the local newspaper, in... Read More
New Algorithm Turns the Emotion of Language into Music Posted on May 28, 2014Nov 5, 2018 Author Guest The future of e-books, or any electronic text, may be soundtracked. A new experiment in automation is generating music in response to the emotion... Read More
Leveraging Big Data To Improve TV Targeting Precision Posted on May 24, 2014Nov 5, 2018 Author Guest Big data now represents the next step in improving television program selection and targeting precision. Merge, append, fuse and model are all terms that... Read More
Can Big Data Make You a Better Publisher? Posted on Mar 31, 2014Nov 5, 2018 Author Guest What came first, the data or the publisher? How could a person publish without having at least some idea who was going to read... Read More
How Netflix uses your data to work out what you want it to commission Posted on Mar 9, 2014Nov 5, 2018 Author Guest Netflix, the internet streaming service, can ask producers of original programming to find new actors if the suggested ones don’t have a history of... Read More
Book Publishing’s Big Data Future Posted on Mar 4, 2014Nov 5, 2018 Author Guest The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big... Read More