You can't change weather, but you can change weather forecasting

Early, granular, and accurate forecasts could benefit everyone from governments to retailers and healthcare providers.
“You can’t control the weather.” It’s a phrase we often utter as we plan weddings, family picnics, and beach vacations. While it’s true that we can’t control the weather, scientists and technologists are working hard to improve our ability to predict it.
What that means for enterprise IT isn’t just the ability to foresee disasters that could wipe out a data center. Granular and early forecasts can create business opportunities — for example, alerting a brewery to supply distributors and points-of-sale greater inventory in anticipation of an unusually warm spring weekend in the Northeast. Or suppose a blizzard is due to hit Atlanta on Black Friday — with enough notice, retailers could adjust their plans.
Beyond the burgeoning data services industry, weather has massive economic and safety implications. Weather Analytics, a company that provides climate data, estimates that weather impacts more than 33% of worldwide GDP, affecting the agriculture, tourism, fishing, recreation, and airline industries, to name just a few.

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