Media & Entertainment

Wrangling ‘Big Data’ for B-to-B

With big data comes big responsibility and as newer technology further enables information gathering, companies will need to utilize data-management techniques to grow their brands and extract streams of revenue.
Here, Nick Cavnar [pictured], audience consultant for Nick Cavnar LLC and a featured panelist at FOLIO:’s MediaNext event on October 28 to 30 in New York, talks big data’s advantages and drawbacks and how b-to-b publishers can leverage collected data to drive content.

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