Why we need more control over where our sensitive data is stored, analyzed and processed

These days, everyone seems to want our personal data. Companies use it for big data analytics, the government’s checking it for suspicious behavior, advertisers want to profile us, and web technologies want to track where we go online and what we do. As a result, individuals and companies worldwide are seeing higher risks of invasions of privacy, identity-based attacks, and security vulnerabilities than ever before. This has prompted a number of countries to review and discuss revoking or revising the data protection laws that govern trans-border data flow, such as the EU Safe Harbor, the Singaporean government’s privacy laws, and Canadian privacy laws. The business impact to the world cloud computing industry is projected to be as high as $180 billion.

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