Why Hortonworks’ Hadoop Pitch May Be Perfect

Hortonworks business strategy certainly has its naysayers. They claim the venture capital backed company won’t be able to generate the kind of revenues Wall Street investors expect without selling proprietary software that compliments or extends open source Apache Hadoop or any other open source software, for that matter.

This sort of talk falls on deaf ears at Hortonworks.

“Our strategy is to build out (Hadoop and Hortonworks Data Platform aka HDP) in open source so that it resonates and deeply increases value for our partners, our customers and for us,“ said Shaun Connolly, vice president of Corporate Strategy at Hortonworks.
Free for the Taking

What this means is that the company is spending big bucks paying some of the world’s leading and most dedicated engineers to commit code to the Apache Hadoop project which is, by the way, anyone’s for the taking. It’s fairly widely acknowledged, for example, that Hortonworks employees developed a majority of YARN, which is key to Hadoop 2.x and is now an integral part of most commercial Hadoop distributions.

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