If you had an Audi R8 in your garage, you would drive it, wouldn’t you? After all, it makes no sense to invest in such a product and leave it hidden in the garage, correct? If so, then think of big data as the great, potential “engine” within your organisation that remains, well, pretty much in storage. Today, IT professionals agree that they are not doing nearly enough to maximize the use of effective analytics to unleash big data’s potential.
The reason being is that the majority of IT professionals agree that big data is vastly under-exploited, and they need effective business analytics tools to reverse this troublesome trend. While the promise of big data initiatives is commonly accepted, the organisational readiness is questionable.