Health / Pharma

Where Brain Health Meets Digital Health and Big Data

The year 2013 is an exciting time to have a brain. Over the past two decades, our under­stand­ing of the human brain has grown exponentially. Fueled by this new infor­ma­tion, the num­ber and vari­ety of brain appli­ca­tions avail­able com­mer­cially is explod­ing, poten­tially trans­form­ing the way we care for our brains across our entire lifespan.
Hav­ing a brain is not a med­ical con­di­tion, yet in prac­tice that seems to be our unspoken assumption. The truly rev­o­lu­tion­ary and often untold story these days is about the tools becom­ing avail­able to con­sumers to take bet­ter care of their own brain health and per­for­mance, thanks to new dig­i­tal plat­forms that can access large quan­ti­ties of data. This trend can take brain health (and health over­all) to a whole new level, away from its tra­di­tional overem­pha­sis on a con­stel­la­tion of med­ical con­di­tions, phar­ma­co­log­i­cal inter­ven­tions and small clin­i­cal trials.

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