When Powering Big Data, Think Energy Efficiency

IDC predicts that by the end of 2013, the ‘digital universe’ of data will reach four zettabytes – nearly 50 percent more than 2012 volumes and almost a quadrupling of 2010 volumes.

Just as the proliferation of digital data drives rapid improvements in the way businesses innovate their operations and customer engagements, so too is it changing the ways in which they approach the IT that supports it.

As IT sources contribute to rising carbon dioxide emissions, the environmental impact of storing and processing all this data becomes more important.

The fact is data centers across the world consume a tremendous amount of energy. And these facilities need power and cooling to keep technology – and growing data workloads – running.

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