What is the Connection Between Social Media and Cyber Analytics?

Social media is a communication mechanism that has emerged in our society in the last decade and has quickly become the most unique and disruptive ways that the human race communicates today. It’s really changed the way we find like-minded people with similar skill sets and beliefs. The timeframe in which the coordination of people can occur has shrunk dramatically in the last decade and is bringing people together in ways we could not have contemplated 100 years ago.
Social media has made information available that can be used to build proactive engagement approaches for business that help to potentially reduce cyber risk through active community engagement. This creates unique opportunities in the way organizations look at standing up cyber defense/offense mechanisms. Recognizing the importance of social media influence, predictive methodologies can be established that increase engagement and awareness posture of an organization and its ability to be proactive versus reactive in dealing with threats.

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