Health / Pharma

Using Big Data And Game Play To Improve Mental Fitnes

This article was written together with Ellen M. Martin and Melinda Speckmann.

Games have been part of human culture for millennia. It is no surprise that elements of play can be powerful digital tools to grab our attention and keep us on a path to taking care of ourselves and others.

Big data is already behind brain games. The use of big data is becoming increasingly mainstream in health play applications. Once we are drawn in, game play (with big data under the hood) can help us to: Stay sharp, Stay well, and Overcome illness.

Staying Sharp

Digital tools aim to make brain fitness fun by playing with the mental states our brains experience and project. Brain fitness games exercise different functions: short and long-term memory as well as accuracy and efficiency for processing information and solving problems.

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