Unlocking the Potential for Big Data in 2014

A popular internet meme goes something like this: ‘It’s 2013: where’s my flying car?’ The question, asked on t-shirts and coffee mugs around the world, debated on technology forums, or bantered around with friends at a café, is essentially one that asks: Where exactly are the benefits of this ‘better future’ we all signed up for? The answer is simple: the benefits are in the data.

Flying cars notwithstanding, 2013 was the year that data and its potential became widely acknowledged. It’s also the year that data was demonised—everything from government leaks to questions surrounding privacy and personal security has turned our idea of data from a neutral concept of tiny bits of information to a murky shadow that follows us around whether we want it to or not.

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