Whether a start–up or a listed ASX company, your business opportunities are increasingly on–line and/or overseas. At last count over 80 countries have adopted data privacy laws and Australia’s new Australian Privacy Principles (APPs) come into effect from 12 March 2014. The new APPs, overseas laws and attitudes toward data privacy are very different from business as you know it. What you think you know about data privacy in Australia and overseas may just be wrong! This “Top Ten” fact sheet dispels some common misconceptions about privacy.