Fall is a busy time for thought leadership marketing, the time of the year when many companies release the results of surveys they conducted or sponsored recently. Not surprisingly, given the prominence of the buzzword, big data is the subject of numerous studies this year. Here are the highlights:
If you get consumers to trust you, you can shift market share and accelerate innovation.
“To help companies develop differentiated strategies for navigating the landscape of trust in the age of big data,” BCG surveyed nearly 10,000 consumers in 20 countries