The revolution shaking up business education

It is estimated there are more than 2.5 quintillion data bytes of “big data” moving among us every day. Every time we use Facebook, Twitter, Google, the Web, YouTube, a tablet device, a mobile phone, GPS, email, or any digital social media platform to communicate, make purchases, or conduct business, we are manoeuvring the virtual tsunami of data bytes washing across the globe.

Big data, or the massive amount of large data sets created by the technology that surrounds us, reveal relationships between people, decisions and behaviours, and can enable analysts to make predictions that shape smart products and processes.

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