Health / Pharma

The Promise of Big Data for Gaining Insight in the Pharmaceutical Industry

Following up on an article they co-authored for Pharmaceutical Commerce magazine, Manny Tzavlakis and John Poulin of Huron Life Sciences and Sam Chud of Shire Pharmaceuticals discuss in this podcast the ways increased use of Big Data could influence the industry.
The mining of immense data sets promises to help pharmaceutical companies identify more customers, and segment them so they can be reached more easily. The data can also help the firms understand how customer behavior, by both patients and doctors, is changing over time.

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