There is a lot of talk about the benefits of big data, but there’s a dark side, too.
“There is a difference between what we want to measure and what we can measure. And we need to be on guard that we don’t confuse the two,” said Kenneth Cukier, co-author of the book Big Data: A Revolution That Will Transform How We Live, Work, and Think, in a Yahoo News article.
Any data can be measured, but what enterprises have yet to adequately explain is how that collected data will one day be analyzed and potentially used. This is what has consumers and employees concerned.