The Chilling Implications Of Democratizing Big Data: Facebook Graph Search Is Only The Beginning

While privacy advocates have expressed concern about the phenomenon of massive data collection and analytics colloquially known as “big data,” most people are more familiar with social media anxiety, like inappropriate Facebook posts leading to embarrassing and reputation ruining incidents. This situation is likely to change, and in the near future society will have to confront a profound question.

What happens when everyone can get their curious, envious, and outraged hands on increasingly powerful surveillance tools and correlation-creating algorithms that have high predictive value, powerful aggregation potential, and can be put to discriminatory, manipulative, and exploitative use?

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