Telecom asks… What do you do with Big Data?

Big data investments in 2013 continue to rise, with 64 percent of organisations investing or planning to invest in big data technology according to Gartner. However, less than 8 percent of organisations have actually deployed.
Aaron McDonald, Business Development Manager, Telecom Digital Ventures, describes how to move to “smart data” and explains why it could become the most profitable way for you to unlock the value held in your data assets.
Big data is a powerful tool, but it’s a big undertaking and isn’t a universal remedy to the challenges businesses face in building relationships with consumers. Data is only useful if used in a smart way. And the biggest trend in big data is smart data.

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