The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study...
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Tag: marketing
Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to...
Gone are the times when marketers would rely on their instincts to launch ad campaigns. In this day and age, when the competition knows...
We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question...
Every month, there are 2 billion messages exchanged between businesses and consumers alone. And studies have shown that being able to chat with a...
