Strategy and Application Are Both Key with Big Data

Anyone who spends time sifting through industry publications – regarding just about any major sector – can’t go too long without stumbling upon some content regarding big data. The intensity of the laser-focused attention on big data has reached a fever pitch in the past year or two, and it’s enough to give people whiplash or fatigue. Some might begin to think that big data and business intelligence solutions aren’t worth it simply based on being sick of hearing about it.

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