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Start Small, Grow Tall: Debunking Three Big Data Myths

Enterprises don’t need petabytes of data, a small army of data scientists, not even a big budget to get a meaningful start with Big Data — thanks to Hadoop.
Harness Big Data, the common refrain in many business and technology publications goes, and you shall be able to better acquire and serve customers, optimize all sorts of business processes, and even open up entirely new markets with data-driven products.
Sometimes customers I speak with retort: “I don’t think my company can jump into this yet.” They then rattle off three reasons why their organization is not ready for Big Data.

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