Retail / eCom

Social Commerce Big Data not being effectively used by retailers according to new report

Social Discovery company 8thBridge has released the results of its third annual Social Commerce IQ (SCIQ) report and has discovered some intriguing facts about how companies use – or don’t use the data they ask for when profiling users.

872 retailers were included in the survey and seven social platforms were analyzed: Facebook, YouTube, Instagram, Pinterest, Twitter, Google+ and Vine. The survey focused on brand awareness, social upstream traffic, website social lift and social CRM to calculate the social commerce IQ scores.

The report measured upstream traffic from the social networks, engagement metrics including the number of followers and user interactions. it also measured metrics of how extensively a retailer incorporated social features onto its own ecommerce site.

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