Marketing

Social Big Data And What It Means

The average global Internet user spends two and a half hours daily on social media, and their activity reveals a great deal about what makes them tick. That’s why social networks are a major source of consumer “big data,” including demographic, location information, and data about people’s interests, tastes, and habits.

Now, social networks are making significant investments in “harvesting” the data, and putting it to work, both for their own efforts to create stickier services, and for the benefit of marketers who pay for the privilege of advertising on the sites, based on this data. But each social network views their users through radically different data lens.

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