These comments come from the recent Gartner Symposium 2013 event in Queensland, where the role of big data was a recurring theme.
Ignoring big data gives the advantage to your rivals
“The premise of big data is the concept that says: we can know everything,” Gartner research director Gareth Herschel noted. “There is nothing we cannot find out if we want to know it. If you don’t have that information, that means you don’t want that information. What you don’t know is knowable, and if you don’t want it, maybe your competitors do.”