Should Your Content Marketing Process Make Room for Big Data?

Looking for help with your biggest content marketing challenges? We’ve invited some of the experts who spoke at this year’s Content Marketing World to share what they’ve learned from their experience in the industry.
At Content Marketing World 2013, one of the most popular topics of conversation was Big Data — in particular, how to make it actionable without letting it overwhelm your other priorities and strategic content marketing goals. But does the Big Data feeding frenzy require equally big changes to existing content marketing processes, or does it all boil down to an overhyped term for a consideration that is already part and parcel to any successful content strategy?

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