Media & Entertainment

Rovi Debuts Entertainment Analytics, Big Data for Multiscreen

In April, digital entertainment company Rovi acquired IntegralReach, which specializes in offering big data analytics for fragmented media delivery. Wasting no time, Rovi today announced the launch of Rovi Audience Management Solution, an analytics product targeted to broadcast networks, cable operators, and others working in television distribution. The product lets companies use large data sets to analyze the performance of customer offers, special promotions, and ads.

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