Sectors

Real estate’s untapped ‘big data’ reserves

Target knows when I’ll get pregnant. HP knows when I’m about to quit my job. Pandora knows what new music I’d like to hear. Companies are mining data to predict what I’ll do and when. As I’m sure you’ve heard, “big data” is kind of a thing. Yet we haven’t seen much of this sort of data mining and predictive analysis happen in real estate. But we should, and soon.

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