SAN MATEO, CA – Today Platfora announced the next generation of its Big Data Analytics platform designed to empower the fact-based enterprise. The Platfora Big Data Analytics Platform 3.0 delivers an easy to use way of analyzing big data collected from multiple touchpoints and surfacing insights and facts in hours rather than months. This new platform also enables users to combine aggregate and event based data enabling new kinds of Big Data Analytics previously relegated to the realm of data scientists and engineering teams.
“Big Data is creating two kinds of businesses, those that run on facts, and those that run on fiction, feelings, and faith,” said Ben Werther, CEO of Platfora. “Executives have lost confidence in the “BS” produced by hard to use business intelligence tools that only work with summarized and aggregate data. Platfora Big Data Analytics arms IT to empower every business user to interrogate all the data until it surrenders the facts.”