The technology industry is undergoing a massive disruption that is threatening traditional revenue streams and business models. The combined forces of big data, social, mobile and cloud technologies are changing how people and businesses purchase and consume IT and market IT respectively, says Adrian Jones, general manager and senior vice-president of Oracle Asia Pacific. He is responsible for managing Oracle?s operations across the region, including leading the sales of Oracle?s technology, systems, middleware, and applications business. Prior to this appointment, Jones was senior vice-president for hardware sales for Oracle Asia Pacific and Oracle Japan, overseeing the planning, strategy, and execution of the company?s hardware sales and revenue growth across the region. In a recent interaction with Sudhir Chowdhary, he talks about Oracle?s transformation story and the growing acceptance of social, mobile and cloud technologies among enterprises.