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New twists for love in age of big data

It is the ultimate test for big data—finding the secret algorithm of love.
Online dating companies say they have the know-how and scientists have been studying the question for years.
The answers, alas, are not clear-cut for the lovelorn who scour the Internet looking for the perfect mate.
A 2012 study by researchers led by Northwestern University psychologist Eli Finkel concluded there was no algorithm that could predict a successful match, notwithstanding the claims of online dating firms.
“No compelling evidence supports matching sites’ claims that mathematical algorithms work,” said the study published in the journal Psychological Science in the Public Interest.

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