NBA Taps Big Data to Drive Engagement

NBA fans may already be overloaded with data when they tune into a game’s telecast, with announcers spouting percentages and graphics touting player performance data, but basketball is about to get even more math-heavy.

The NBA has made a deal with Chicago-based Stats to use its SportVu video-based software to record and break down every last movement every player makes in every NBA game.

All 29 NBA arenas have been outfitted with six software-laden cameras that will do the dirty work of capturing just how often the Clippers score when Chris Paul passes the ball within five feet of the basket (89 percent) and just how often the Spurs’ Tony Parker scores when he gets the ball (24 percent), Adweek reports.

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