Navigating The App-Data Explosion: Localytics’ Raj Aggarwal

ReadWriteBuilders is a series of interviews with developers, designers and other architects of the programmable future.
When Apple launched a little thing called the App Store in 2008, few people predicted the resulting explosion of mobile apps over the last five years. Raj Aggarwal is one of the few.
Aggarwal co-founded Boston-based mobile analytics company Localytics that same year to build the tools developers and marketers would later need to make sense of how people use apps. Sophisticated analytics engines have long been the bread and butter of the Web. Data produced by these tools helps developers and publishers make money, better serve their users and understand how people fundamentally interact with software.

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