According to Gartner, a recent survey of 720 companies asked about their plans to invest in big data gathering and analysis revealed that almost two-thirds are funding projects or plan to this year, with media/communications and banking firms leading the way. The research firm insists 2013 is the year of experimentation and early deployment for big data. Adoption is still at the early stages with less than 8% of all respondents indicating their organization has deployed big data solutions. 20% are piloting and experimenting, 18% are developing a strategy, 19% are knowledge gathering, while the remainder has no plans or don’t know.
This is, therefore, a critical phase in the big data evolution. While storage costs have come down in recent years, organizations cannot possibly take a ‘store everything’ approach to big data and hope to realize the full long term benefit. The issue is not only what data to retain and where but how to extract value from that data – not just now but in the future as big data technologies, including analytics, become increasingly sophisticated.