Analytics

Modeling Human Behavior and The Rise of Big Data

In the wake of the 2012 Presidential election, hundreds of Internet users asked a very important question: “Is Nate Silver a witch?” The accusations of witchcraft came after Silver, statistician and blogger for the New York Times, predicted the winner of all 50 states with 100% accuracy [1]. Following his perfect prediction of the outcome of all 38 Senate races and correctly calling 49 out of 50 states in the 2008 presidential election cycle, this victory for the power of statistics has lead many to declare that the age of Big Data has arrived.

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