The world is awash in data. Mobile is driving the latest surge in data volume.
This is being touted as great news for every aspect of business. There’s a lot that can be done with the reams of data generated by on-the-go customer activity on smartphones. Big data is seen as a way to improve productivity at every level of a company, give brands exact ad targeting capability, and help make healthcare and government more efficient.
But there’s a big catch.
That data is only useful if it can be harnessed effectively. Data is important, undeniably, but picking the right data is even more important. This typically means defining a target or goal and subsequently establishing disciplined parameters for the data you want to collect or process.