Retail / eCom

Microsoft: Big Data, Mobility Revolutionize Retailing

Expect Microsoft to spotlight big data, mobility and enterprise social during the National Retail Federation’s (NRF) gathering in New York City next week.

Ahead of the convention, staffers have taken to the company’s official blogs to preview some of the tech Microsoft has in store for retailers. Kristin Flandreau, Americas business group lead for Windows Embedded, signaled that her company will discuss how her team’s tech can help businesses leverage big data to score more sales in the fleeting moments that they are able to reach consumers.

Omni-channel retailing, on-demand marketing and real-time engagement are the order of the day. Flandreau quoted Sweeni Ponoth, global practice leader, retail and brands, Symphony Analytics, a predictive analytics firm and Windows Embedded partner, as saying that “Retailers today have about three seconds to inspire a customer.” – See more at: http://www.eweek.com/enterprise-apps/microsoft-big-data-mobility-revolutionize-retailing.html/#sthash.oiloIG0N.dpuf

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