Travel / Hospitality

Major global study reveals how big data will transform the hospitality industry

A major independent global study – At the Big Data Crossroads: turning towards a smarter travel experience – reveals how the hospitality industry is being transformed by big data. Hotels, travel agencies, and other industry players are unlocking the power of big data to dramatically improve products and services, thereby enhancing their competitive position and benefitting customers.
Senior executives at more than twenty companies in the travel industry – including Fairmont Hotels, Marriott and KAYAK– have contributed to the study, providing operational and technical insights about big data adoption. Hotels are pioneers in this respect; many are already embracing big data to enhance their financial performance, and a more distinctive experience for hotel guests is on the horizon.

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