Marketing

Lisa Arthur Releases ‘Big Data Marketing’

She calls it “the big data hairball,” and with that descriptor alone, every business leader knows exactly what Lisa Arthur, Chief Marketing Officer of Teradata Applications, is talking about: Corporate data. Marketing data. Big data. All data. Data. Data. Data.

“Yes, endless data is a daunting challenge for modern business, alright. And with data increasing in volume, velocity and variety across every part of your company every second of every day, you need an enterprise-level strategy to ‘untangle’ the hairball; otherwise, you’ll never leverage the riches it contains to drive sustainable top-line growth,” says Arthur.

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