She calls it “the big data hairball,” and with that descriptor alone, every business leader knows exactly what Lisa Arthur, Chief Marketing Officer of Teradata Applications, is talking about: Corporate data. Marketing data. Big data. All data. Data. Data. Data.
“Yes, endless data is a daunting challenge for modern business, alright. And with data increasing in volume, velocity and variety across every part of your company every second of every day, you need an enterprise-level strategy to ‘untangle’ the hairball; otherwise, you’ll never leverage the riches it contains to drive sustainable top-line growth,” says Arthur.