Launch a big data strategy awareness campaign

There are three ways to use big data analytics in your corporate strategy: as a core product or service offering (e.g., Cloudera), as a supporting product or service (e.g., Progressive), or as a key organizational capability. If you’re employing one of the first two approaches, the use of big data analytics should be conspicuous. If you’re trying to build a big-data-driven organization, that message may not be so obvious. In this case, organizational change management is extremely important to your strategy, and it begins with a very basic step that’s often taken for granted: awareness.
If you’re using big data analytics as a key capability to support your corporate strategy, your first order of business is to ensure the entire organization is aware of what you’re doing.

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