Marketing

Last week on Research: second screens and big data meets advertising

What a week — between Apple’s much-anticipated iPhone event, Twitter’s IPO buzz, and our last-minute preparation for Structure:Europe, there’s been no shortage of news and exciting developments over the past few days. While we’re digesting some of the latest iPhone 5s and 5c features, our analysts are already looking ahead at the consumer gadgets and marketing space: the week’s most popular research content includes reports on the future of second screen devices, and how big data techniques are transforming the online ad space.
Note: GigaOM Research, previously known as GigaOM Pro, is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit pro.gigaom.com to learn more about it.

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