Large Consumer Companies Spending 4 Times More on Big Data Than Social Media

On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year, according to results from a survey conducted by Tata Consulting Services (TCS). While that average figure is projected to rise to $24 million by 2015, it pales in comparison to average spending on big data found in an earlier TCS survey, which stood at $88 million. On a median basis, too, large companies are spending far more on big data ($10 million) than social media ($2.7 million).

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