In marketing, embracing a world where data rules

Big data this, big data that. The popular Silicon Valley buzzword has become so ubiquitous — the term was even added to the Oxford English Dictionary last year — that it seems to mean everything and nothing at the same time.

Big data will transform industries! Change the way we work and live! Alter the future of computing as we know it! (Imagine the confusion among executives who feel competitive pressure to actually incorporate the concept into their business.)

The benefits of big data are still nebulous for some, but the marketing industry faces a slightly clearer proposition. For marketers, harnessing complex data sets about a target audience could produce more effective campaigns and measurable competitive advantage. Which may be why more than two-thirds of organizations expect to ramp up spending on data management services in the next year, according to a recent report from Forrester Research, and 41% expect to increase spending between 5% and 10% in the next year.

“It’s not really a question of big data as much as it’s a question of the right data,” Forrester principal Sheryl Pattek says. “It’s about turning data into insights that you can act on to drive business.”

Read More

  1. If you are going for finest contents like me,
    simply visit this web page all the time since it gives feature contents,

  2. What a material of un-ambiguity and preserveness of valuable experience concerning unpredicted emotions.

  3. g 3 years ago

    Pretty section of content. I just stumbled upon your site and in accession capital to say that I acquire in fact loved account your weblog posts.
    Any way I’ll be subscribing for your augment and even I success you get
    admission to constantly rapidly.

  4. minecraft free 3 years ago

    Good info. Lucky me I came across your website by accident (stumbleupon).
    I’ve book marked it for later!

  5. I love what you guys tend to be up too.
    This sort of clever work and exposure! Keep up the very good works guys I’ve
    added you guys to my own blogroll.

  6. quest bars cheap 2 years ago

    It’s an remarkable piece of writing designed for all the
    web visitors; they will get advantage from it I am sure.

Leave a Comment

Your email address will not be published.

You may also like

Pin It on Pinterest