NEW YORK, Nov. 4, 2013 /PRNewswire via COMTEX/ — IBM IBM +0.02% and Denihan Hospitality Group, a nationally recognized owner and operator of boutique hotels across the U.S., today announced that they are collaborating on a Big Data project by applying advanced analytics technologies to enhance strategic planning. This impacts multiple aspects of the business, from improving the guest experience, and personalizing marketing campaigns, to boosting productivity of the revenue management team across Denihan’s 14- hotel portfolio.
Denihan’s portfolio includes unique properties operated under The James and Affinia Hotels brands, as well as luxury independents The Surrey and The Benjamin, and several affiliates. Each brand and hotel is strategically designed to appeal to a specific customer segment. Throughout its 50 years in the hospitality business, family-owned and operated Denihan has prided itself on an individualized approach to customer service.