How To Explain Hadoop To Non-Geeks

Big data is a popular topic these days, not only in the tech media, but also among mainstream news outlets. And October’s official release of big data software framework Hadoop 2.0 is generating even more media buzz.

But while you, InformationWeek reader, clearly understand Hadoop’s significance, there’s a high probability that many people in your organization — including more than a few managerial types in the C-suite — aren’t really sure what Hadoop is, what it does, or why it’s important.

So, how do you explain Hadoop to non-geeks? One approach is to focus on the benefits of Hadoop and big data, rather than providing mind-numbing details (with forgettable acronyms) on how it all works.

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