How to Ensure Your Big Data Initiatives Pay Off

Big data has gone mainstream. Everywhere you look, people are talking about how to extract value from the massive and ever-growing troves of information residing within and beyond traditional data repositories. Information that, when fully leveraged, has the potential to vastly improve decision-making and transform businesses.

Not too long ago, big data was relegated to discrete projects that IT spun up on an as-needed basis. But today, if you’re not at least considering applying big data practices to your daily operations — and developing long-term plans to reliably support those initiatives — you’re at a profound disadvantage.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

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