Media & Entertainment

How Shazam uses big data to predict music’s next big artists

There’s a growing battle for the so-called ‘second-screen’ market. Apps and social networks are vying for attention on mobile phones and tablets while users watch the television.

Indeed, research in August by broadcasting regulator Ofcom showed that while adults are spending more time in their living rooms watching television, 53% of individuals simultaneously use another device. The BBC even plastered one of their latest Doctor Who trailers with hashtags, an ingenious marketing ploy to get viewers to tweet about the upcoming show.

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