Travel / Hospitality

How etihad airways uses big data to reach its destination

Etihad Airways is the flag carrier of the United Arab Emirates and it was founded just 10 years ago, in 2003. Based in Abu Dhabi, the United Arab carrier flies to 89 destinations over the world, operating over 1200 flights per week with 73 airplanes to more than 55 countries carrying 10 million passengers annually around the world. Their goal is to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality. In order to achieve this, they turned to big data. They use big data in several ways from maximizing income opportunities by optimizing their pricing strategy, to forecasting maintenance and to improve the traveller’s experience while on board.
Etihad Airways is growing rapidly and big data helps them sustain that growth in the coming years. It uses pricing and revenue management software developed by PROS in order to cope with the vast amounts of data that they generate. And like any airline, they generate massive amounts of data during many different processes. A few examples: online price comparison and ticket purchasing, online check-in and seat selection, 24/7 online communication, personalization of information and offers, etc.
The PROS tools allows Etihad Airways to add new destinations and grow their connections that best fit with the needs of their target group as well as those destinations/connections that will deliver the best available seat/price combinations.

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